Merchants Square Launch 30th September 2020

First-time buyers celebrate as they secure the first release apartments at Le Masurier’s Merchants Square.


Prospective buyers queued from 4.30am in the morning on Saturday 26th September to ensure they secured the apartments that they wanted as the first release of Merchants Square went on sale. Details of two of the five areas within the development, The Port House and The Pergola, were made public at the launch event hosted by sole selling agent, Maillards Estates. All of the 26 one and two-bedroom apartments were sold ‘off plan’, indicating immense confidence in the local property market, with significant demand coming from first-time buyers.

Leanne Kirkland, Maillard’s Estates new homes sales manager, said: “We were overwhelmed by the number of people who came to our open weekend and who have bought one of the Merchants Square apartments off plan. It clearly shows the need for new housing in Jersey because nine of the initial sales have been to first time buyers.”

Brian McCarthy, Managing Director, Le Masurier, said: “We are delighted for all of the purchasers who have secured apartments at Merchants Square in the first phase release. The demand demonstrates the critical need for first-time buyer homes on the island and I am delighted we are providing these. The feedback has been exceptional and people have told us how pleased they are to see such a high quality development for St Helier.”

Fine wine has been part of the Le Masurier story for nearly 200 years. This has the inspiration for each of the names of the five areas of the new development on Bath Street.

Brian McCarthy continued: “It is important to us that Merchants Square reflects our history, so we have carefully chosen a unique name, design and colour scheme for each of the five areas of the development that celebrate our love of red, white and port wines. From the concept stage of this development, our designers were tasked with creating something special. We are proud to have released The Port House and The Pergola this Autumn and we will announce the next release in Spring 2021.”

The apartments offer streamlined design and quality, together with spacious, open plan living to maximise space. Each apartment has a balcony or terrace, kitchens with high specification appliances and modern, stylish bathrooms. Le Masurier hopes that this £70 million development will bring a new lease of life to the north of town with its access to convenient, contemporary living. A place to be proud to call home. Judging by these initial sales to first-time buyers, as well as investors, it looks set to do just that.