Le Masurier is proud to present proposed plans, subject to planning approval, for the regeneration of more than two acres of central St Helier.

The area in the heart of town will become known as Les Sablons, which means the windblown sand and will respect the old harbour wall within the development. Hundreds of years ago, before the reclamation of the seafront, this historic wall protected an emerging St Helier from the sand that would be blown from the beach. It also marked the boundary of the original harbour, which was the gateway to the Island for traders and merchants. Centuries after Jersey’s story of growth and expansion began, this location will once again become a hub of activity creating new public and private spaces that are flexible, adaptable and inclusive for Islanders to enjoy.

The Les Sablons vision is to create a vibrant place to visit, stay, eat, drink and shop. A new walkway and large landscaped vibrant courtyard, from Broad Street through to Commercial Street, will deliver a pedestrianised connection through from the centre of town to Liberty Wharf and will include landscaping with trees and plants and artwork created by local artists who are acclaimed internationally.

Every aspect of Les Sablons has taken careful consideration into the factors that environmental impacts have on wider social and economic outcomes, with sustainability being central to the development and its surrounding environment. This new central community and socialising space will transform this rundown area and bring new life to St Helier with a space for events and outdoor entertainment.

A Wilde Aparthotel by Staycity will be built within Les Sablons. It will provide 103 studios and apartments, attracting visitors to Jersey, supporting the Island’s economy with potential visitor spending of around £8.9 million a year and generate more than 25 new full-time jobs at the Aparthotel.

Plans include 238 residential 1, 2 and 3 bedroom apartments, meeting the demand for private first-time buyer accommodation. There will be parking for 96 cars including accessible parking, car charging, and large areas dedicated for bicycles. Les Sablons will also include approximately 10,000 sq ft of retail/commercial space with the potential to provide high quality food and beverage offers.

Le Masuriers proposals come at no cost to the taxpayer. The project will provide tangible benefits both now and in the future to St Helier and our Island through tourism, regeneration, housing, leisure, employment, pedestrianised connectivity and placemaking.


Simon Lancaster
Head of Construction (London and south)
Whitbread Plc.

Whitbread has a positive relationship with Le Masurier. Brian and the team have just delivered our second hotel at Bath Street which is set to open in spring 2022. As organisations, I feel we share many of the same values. Whitbread and Le Masurier have proud histories in the leisure sector and we are both long-term investors in the communities we serve. This shared history, and Le Masurier’s appreciation of the significance of Premier Inn’s expansion on Jersey, helped us to deliver our latest format hotels in a new market.

We are pleased with the quality of the hotel buildings they have delivered for us and I would be happy to work with their in-house and contractor teams on other development opportunities in the future.

Simon Buckley
Managing Director
Maillard & Co

There are occasions in our working lives when we are fortunate to have a client with whom a special relationship is formed that runs deeper than the professional interaction. For us at Maillard and Co, C Le Masurier is one such client.

C Le Masurier are forward thinking, innovative, socially aware and environmentally conscious. Their partnership approach is welcoming and inclusive and this in turn fosters dedication and loyalty from its advisors.

Richard Smith
Joint Managing Director
Opus Land

Developer Opus Land recently completed a forward funded project with Le Masurier on a £9 million, 100,000 sq ft warehouse for First Choice Catering Spares in Cannock.

From the first contact Le Masurier were willing to work in partnership with us, resulting in a property development to be proud of.

It was a seamless and efficient partnership and we are very optimistic that we will work together on property investment and development projects again in the future.

Steve O’Regan
Head of Private & Corporate Client Lending

Investec Private Banking is proud to have worked with commercial property investment client, Le Masurier, as funding partner on the significant development at Kingswood Lakeside, Cannock in Staffordshire.

The £9m project sees 100,000 square feet of pre-let prime warehouse and office space completed on a 5.8 acre site in March 2017.

Working with Le Masurier, Investec designed a bespoke forward funding package on a structured ‘development to investment’ basis. Investec has worked alongside Le Masurier on a number of complex and high profile real estate projects.

Emyr Williams
Liberty Properties

Liberty was seeking a forward funding partner, for our proposed Marks & Spencer Food Hall development in Stone. We received a number of bids, but having met Brian at Le Masurier, it was plain to us this was an investor we could trust and deal with.

All negotiations have been conducted in a very open, fair and constructive manner, which has provided Liberty with the confidence and certainty that we were dealing with a financially sound, reputable funder.

We have kept Le Masurier fully advised through all the planning negotiations and procurement process and it has been a real pleasure and delight to work with an investor, with honesty and integrity. Liberty would have no hesitation in undertaking further developments with Le Masurier as our funding partner and would recommend them to other developers, as a trustworthy Fund, who can deliver.