We are proud to announce the success of the Le Masurier ‘Blank Canvas’ Competition in partnership with the JCG Foundation. Students had a chance to win £3,000 and have their artwork displayed in the new Le Masurier Headquarters as part of our Community Engagement programme.

about the competition

The ‘Blank Canvas’ Competition Launched in Jersey in September 2017.

Art students from all local schools, facilitated by the JCG Foundation, had the opportunity to take part in the exciting competition to provide the new Le Masurier Headquarters with artwork inspired by an eclectic mix of styles. The cash prizes will help the winning students and schools continue with their passion for art. Both the Le Masurier team and JCG Foundation are thrilled to announce that Jersey-based artist Jason Butler very kindly agreed to help us judge the competition.

‘I was delighted when Le Masurier approached me to help with judging this unique competition to engage local art students and schools. We were all very impressed with the myriad of entries using both digital and paint as a medium.’ I very much look forward to congratulating the winners and meeting them when they visit my studio as they work on their winning pieces. Really great work and great to see local businesses encouraging artistic talent locally.’ Jason Butler

 

what did we need?

We were looking for three works of art to hang in the new Le Masurier Headquarters in St Helier. Created by local students, these works of art portrayed different areas of the Le Masurier Brand.

Art students from all local schools, facilitated by the JCG Foundation, had the opportunity to take part in this exciting competition to provide the new Le Masurier Headquarters with artwork inspired by an eclectic mix of styles and funding to help the winning students and schools continue with their passion for art.

Artwork 1: Reception Area – Community Engagement

Dimensions: 6ft wide x 3.5ft high.
Subject: graphically interpret the Le Masurier community engagement initiative under its 3 key areas: People, Planet, Partners.

Produce a compelling piece of art that provides our visitors with the Le Masurier Corporate Social Responsibility (CSR) story and explains that, to the Le Masurier team, CSR is more than 3 letters! The piece needs to show what we do to support the community we live and work in. This piece should explain what our CSR objectives are achieving and create a talking point for us to engage with local organisations focusing on People, Planet and Partners. To understand the Le Masurier CSR Strategy and sub-brand please visit www.lemasurier.co.uk/engagement

Suggested style: James Rosenquist

In the Reception area we are looking for a bold, colourful design that is inspired by the giant billboard-sized paintings made in the 1960s by the American artist James Rosenquist. Style tip: make a photo-collage, then scale up part of the composition, as Rosenquist did in his sketchbooks.

Winner

Kali Lewis

Age: 16

School: Hautlieu

Style: Digital

Category: Le Masurier Community Engagement

Title: People Partner Planet

Prize: £1K total, £500 for Student/£500 for School

RUNNER UP

Emma Le Galle

Age: 16

School: Hautlieu

Style: Painted

Category: Le Masurier Community Engagement

Title: The Handshake

Prize: £200 for Student

Artwork 2: Board Room – The Le Masurier Business Today

Dimensions: 3ft 10” wide x 3.5ft high.
Subject: This art work presents what we do as property investors and developers.

It represents architectural, city skyline, buildings under construction etc. to represent the Le Masurier business and where we work, based on our projects: www.lemasurier.co.uk/about-us

Suggested style: Georgia O’Keeffe

For our Meeting Room, we wanted a large design to depict what Le Masurier does today. In the style of Georgia O’Keeffe (City skyscrapers/skyline). Of note is her skill at depicting the buildings in the Precisionist style. She also made atmospheric cityscapes of her view of the East River and smoke-emitting factories in Queens.

Winner

Stanley James Lucas

Age: 16

School: Hautlieu

Style: Digital

Category: The Le Masurier Business Today

Title: Wealth is earned by work of hands

Prize: £1K total, £500 for Student/£500 for School

RUNNER UP

Diogo Edgar Freitas Alveau

Age: 16

School: Highlands

Style: Drawn

Category: The Le Masurier Business Today

Title: A modern society

Prize: £200 for Student

This student has also been invited to upscale his concept to be displayed in the Le Masurier headquarters and to meet Jason Butler in his studio.

Artwork 3: Meeting Room – The Le Masurier Heritage

Dimensions: 13ft wide x 3ft high.

Subject: Art work to present the Le Masurier unique history from 1835 to date.

The artwork could include key historical moments such as how the business started in wines and spirits, our pubs, the world wars, Fred Clarke and his father being constables of St Helier, Fred meeting the Queen, the tourist heydays of the 1960’s / 70’s with people queuing to get into the pubs, the fire of 1972 which destroyed the Le Masurier office and bottling plant (Bath Street), becoming a property company in 2002 with property in Jersey, UK and Europe. For inspiration, please refer to lemasurier.co.uk/history

Suggested style: Abram Games

The Boardroom will benefit from a striking graphic design that shows a visual timeline to illustrate the history of Le Masurier, paying homage to the Jersey’s Tourism heyday. This was a great opportunity to artistically celebrate Jersey’s recent past – the tourist heydays of the 1960s and 70s, Occupation and Liberation etc. A good place to start for inspiration was the advertising work of Abram Games and the work he did for the Jersey Tourist Board in the 1950s and 60s. Note his attention to detail in his clever use of imagery and typography – for instance, in one design the beach umbrella is actually a rain brolly!

WINNER

Natalia Rog

Age: 16

School: Hautlieu

Style: Drawn

Category: The Le Masurier Heritage

Title: Bottle Buildings

Prize: £1K total, £500 for Student/£500 for School

RUNNER UP

Letizia Gouveia

Age: 13

School: Haute Vallee

Style: Painted

Category: The Le Masurier Heritage

Title: Le Masurier Heritage

Prize: £200 for Student

who WAS involved?

Le Masurier & JCG Foundation

As part of our Corporate Social Responsibility programme, we gave young artists an opportunity to create something that will be seen for years to come. Our CSR ethos is People, Partner, Planet and this falls under the ‘People’ category.

Judges

The Le Masurier team, in partnership with the JCG Foundation, were delighted esteemed artist Jason Butler kindly agreed to help the Le Masurier Board judge the Blank Canvas competition.

Education Ambassador

Tim Barnett, Head of Art at JCG helped us coordinate and communicate with all local schools.

Media Partners

Gallery magazine were our media partners for this competition supporting student creativity.

the prizes

Money for individuals and schools

Each category was judged separately. The 3 Winners of the different categories received £500 each and £500 for their school. A Runner up prize for each category of £200 was also awarded making a total fund of £3600.

The Ethos Behind Our Community Engagement Programme

Making regular contributions and giving support to local and national causes, we see our role as leading by example.
We are proud to be a business based in Jersey and fortunate enough to be able to give something back to our community.

CSR, to us it’s more than just letters.